SEO & Marketing Support Proposal
A focused, phased plan to recover and grow Pioneer Roofers' online presence.
The Situation
Pioneer Roofers has a real problem — and a real opportunity. Your website once generated over 3,400 monthly visits from Google and ranked for nearly 1,500 search terms. Today, that number has dropped to fewer than 100 visits per month, with only 427 active rankings and a backlink profile that has lost over 1,100 links since early 2023.
This is not a brand problem. Pioneer Roofers has decades of experience, strong reviews, and a broad service offering. This is a technical and structural SEO problem — one that is entirely fixable with the right approach.
Organic traffic trend — Pioneer Roofers (SE Ranking data)
The competitive landscape confirms the gap. Comparable Portland-area roofing companies are generating 4–6x more traffic from the same keyword pool.
Pioneer Roofers vs. local competitors — monthly organic traffic
| Competitor | Monthly Traffic | Ranking Keywords |
|---|---|---|
| Pioneer Roofers | 94 | 427 |
| blissroofing.com | 584 | 515 |
| flowroofing.us | 561 | 520 |
| gironroofing.com | 377 | 461 |
| portlandroofingco.com | 353 | 145 |
| cascaderoofingportland.com | 343 | 420 |
Pioneer Roofers shares 154 common keywords with its top competitor and has the domain history, content structure, and service breadth to reclaim its position — with focused, phased work.
What We Found
A direct audit of pioneerroofers.net identified the following issues across three areas.
Critical Issues
| Issue | Why It Matters |
|---|---|
| Broken Pages (404 Errors) | The About and Blog pages are broken — when visitors or Google try to reach them, they hit a dead end. This damages trust and wastes the authority those pages once carried. |
| Empty Location Pages | You have pages for 20 service areas, but every one of them is empty. Google has no reason to show these pages to people searching in Beaverton, Hillsboro, or any other town you serve. |
| Lost & Low-Quality Backlinks | Over 1,100 backlinks have been lost since 2023 — a significant drop in authority. In August 2025, a backlink acquisition strategy was implemented to reverse this, but it generated a large volume of low-quality, spammy links that have likely further damaged the site's reputation with Google. |
| Bloated Page Titles | The homepage title is too long and keyword-heavy. A concise, well-targeted title will improve both rankings and click-through rates in search results. |
| Slow Page Speed | The site loads slowly, particularly on mobile. The primary cause is the current theme, which was built for large e-commerce stores and carries a significant amount of code that a service business simply does not need. |
Medium-Priority Issues
| Issue | Why It Matters |
|---|---|
| No Google Business Profile Integration | Your website and Google Maps listing are not connected, missing a significant opportunity for local search visibility. |
| Inconsistent Business Listings | Your name, address, and phone number are likely inconsistent across directories like Yelp and Angi. Google uses this data to verify local businesses — inconsistencies suppress your local rankings. |
| Weak Keyword Targeting | Service pages use generic copy rather than content that directly matches what your customers are searching for. |
| Blog Returning a 404 Error | The blog is linked in the navigation but returns an error page, eliminating all content marketing and topical authority signals. |
Conversion & Site Appeal
| Issue | Why It Matters |
|---|---|
| Broken Stat Counters | Animated counters for Years of Experience and Projects Completed display "0" on load — a poor first impression that undermines credibility. |
| Weak Primary Call to Action | The hero section is strong, but the main call to action is not visually prominent enough to drive immediate enquiries. |
| Single Generic Contact Form | One form handles all enquiries. Separating by intent — emergency repair, free estimate, commercial — would improve lead quality. |
| Reviews Buried Below the Fold | Social proof is one of the strongest conversion drivers for a service business. Moving a star-rating summary near the primary CTA would meaningfully improve results. |
| Cluttered Mobile Navigation | Multiple nested dropdowns create friction on mobile devices, which account for the majority of local search traffic. |
A Note on the Website's Theme
Your website is currently running on a theme called Woodmart, which was built for large online stores. It carries a significant amount of code that a service business like Pioneer Roofers simply does not need — and that extra weight is a primary driver of slow page load times.
Switching to a lighter, service-focused theme (such as Astra or Kadence) would dramatically improve page speed, which is a direct Google ranking factor. This is not a full site rebuild. Only the header and footer would be rebuilt from scratch using Elementor Pro — the same tool already used to build the rest of the site. All existing page content stays exactly in place. This also provides the opportunity to simplify the cluttered mobile navigation menu at the same time.
A Closer Look at the Backlink Problem
Backlinks — links from other websites to yours — are one of the most important signals Google uses to determine how trustworthy and relevant a site is. The data tells a concerning story for Pioneer Roofers on two fronts.
Backlink profile — new, lost, and total links (Feb 2023 – Feb 2026)
1. Sustained, significant backlink loss. Key periods in 2024 and early 2025 saw hundreds of backlinks disappear in single months — 206 in February 2024 and 280 in December 2024 alone. These were likely high-authority links that were directly supporting your rankings.
2. A low-quality backlink spike in August 2025. It appears that a backlink acquisition campaign was launched to reverse this loss. However, the sudden addition of 376 links in a single month is a pattern consistent with automated, low-quality link building. Rather than helping, these links have likely further damaged the site's reputation signals with Google.
The path forward requires both cleaning up the harmful backlinks and building a sustainable strategy to earn high-quality, locally-relevant ones over time.
Our Backlink Strategy
| Tactic | Description |
|---|---|
| Local Sponsorships | Sponsoring local sports teams, community events, or non-profits generates high-authority links from trusted local domains. |
| Supplier & Partner Links | Requesting links from material manufacturers (e.g., GAF, Owens Corning) and non-competing local partners such as realtors, insurance agents, and gutter installers. |
| Hyperlocal Content | Creating genuinely useful content for the Portland community — such as a homeowner's guide to roofing in the Pacific Northwest — that earns links organically. |
| Local Media & PR | Leveraging project completions, company news, and expert commentary to earn mentions and links from local news outlets and blogs. |
| Expert Source Outreach | Responding to journalist queries seeking roofing and construction expertise, earning links from regional and national publications. |
The Plan
This is the foundation. We fix what is broken and stop the traffic decline. No growth strategy is effective until the technical issues are resolved.
| Deliverable | What This Involves |
|---|---|
| Full Technical SEO Audit | A comprehensive crawl of the entire website to map every broken link, error page, and redirect issue — creating a clear action plan. |
| Fix Critical 404 Errors | Restore the About and Blog pages and implement proper redirects so visitors and Google no longer hit dead ends. |
| Title Tag & Meta Description Overhaul | Rewrite all core page titles and meta descriptions to be concise, keyword-focused, and compelling enough to earn clicks in search results. |
| Schema Markup Implementation | Add structured data to the site's code so Google can clearly identify your business type, services, and reviews — making you eligible for enhanced local search results. |
| Backlink Audit & Disavow | Identify and document the toxic backlinks acquired in August 2025, submit a disavow file to Google, and create a recovery plan for lost high-quality links. |
| Page Speed & Conversion Quick Wins | Document current Core Web Vitals scores, fix the broken stat counters, and strengthen the primary call to action above the fold. |
With the foundation stabilized, we shift to building your local presence and expanding your reach across the Portland metro area.
| Deliverable | What This Involves |
|---|---|
| Local Landing Page Development | Build unique, keyword-rich content for your top 5–10 service area pages (e.g., Beaverton, Hillsboro, Lake Oswego). These give Google locally-relevant pages to rank when people in those towns search for roofing services. |
| Google Business Profile Optimization | Fully optimize your GBP listing — categories, services, photos, description, and service areas — to maximize visibility in Google's local map results. |
| GBP & Website Integration | Connect your Google Business Profile and website directly, embedding reviews and creating consistent signals that reinforce your local authority. |
| Citations Audit & Cleanup | Audit the top 50 local business directories and correct any inconsistencies in your business name, address, and phone number across the web. |
| Blog Restoration & Content | Restore the blog and publish two SEO-focused posts per month targeting local roofing queries, building topical authority and attracting new visitors. |
| Conversion Improvements | Segment the contact form by enquiry type, add a mobile sticky CTA, and move reviews closer to the primary call to action. |
We switch the site from the heavy Woodmart theme to a lightweight, service-focused alternative. Only the header and footer are rebuilt from scratch — all existing Elementor page content stays in place. This will significantly improve page load speed and allow us to simplify the mobile navigation at the same time.
Once the foundation is solid and local pages are live, this ongoing retainer sustains and builds on the momentum — keeping Pioneer Roofers ahead of competitors and algorithm changes.
| Deliverable | What This Involves |
|---|---|
| Ongoing SEO Monitoring | Monthly keyword ranking review, crawl health check, and competitor gap analysis to proactively identify opportunities and threats. |
| Content Development | 1–2 blog posts or service page updates per month to build a deep library of content that establishes Pioneer Roofers as the roofing authority in the Portland area. |
| Google Business Profile Management | Weekly posts, review response support, photo updates, and seasonal promotions to keep your profile active and trusted. |
| Sustainable Backlink Building | Ongoing execution of the backlink strategy — sponsorships, partner outreach, and local media — to steadily rebuild domain authority. |
| Monthly Performance Report | A plain-English summary of traffic, rankings, and conversions with clear recommendations for the month ahead. |
Investment Summary
Mike — you can check or uncheck the optional items below before signing.
| Package | Scope | Investment | |
|---|---|---|---|
| Package 1 — Done For You SEO | Month One | $2,000 | |
| Partnership — Level 1 | Months Two & Three | $1,250/month | |
| Partnership — Level 2optional | Month Four onwards | $750/month | |
| Optional Theme & Performance Upgradeoptional | One-time (Month 2) | $750 | |
| 3-Month Engagement Total (Packages 1 + 2) | $4,500 |
Next Steps
To move forward, please review and sign this proposal. Upon authorization, Positively Amplified, LLC will schedule a kickoff call to align on priorities and confirm access to the website, Google Search Console, Google Business Profile, and analytics accounts. Month One work will begin immediately.
We are ready to get to work.
Authorized by — Positively Amplified, LLC
Sarita Stevens
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Sarita Stevens
Principal, Positively Amplified, LLC
February 24, 2026
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Authorized by — Pioneer Roofers
Type your name below to sign
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Mike Montre
Pioneer Roofers
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